Decluttering - We believe that we are at our most creative when there is spaciousness and we are able to have clear vision for what we want to accomplish. This involves clearing our minds as well as our physical surroundings.

Narrative and Aesthetics - We believe that any successful design must include both content and form, i.e. story and aesthetics. We use narrative to both understand what the problem or issue is that we want to address as well as to convey our solution in powerful, accessible ways. We use aesthetics to embody our narrative, ensuring that the ideas, products, and experiences we create are visually appealing and make social change attractive and desirable.

Black Renaissance - Creating a Culture of Black Liberation - Our design purpose is inextricably linked to the birth of a culture of black liberation. We explore and integrate cultural experiences and expressions within black communities that are prefigurative and that posit the assumption that black people exist in the future and we are free there.

Design FROM the margins - We are tricksters. We didn’t go to school for design. We’re harnessing, stealing, and hacking design tools and making them our own so that those at the margins and intersections can define and solve their own problems using the incredible assets we know we have.

Third Culture Perspective - The margins are really the intersections or borders. They are complex places and the people who inhabit them are quite often best positioned to think about complex issues in creative ways. We’re crossing borders and adapting to new realities all the time. This makes us innovative, creative, and adaptable. Skills that are really important for design.

Love Amplified - When we come together in a spirit of love to solve our problems together the impact is far greater than the individuals involved.